Brand assets for Groove.

We think it’s great that you like Groove! This simple guide will help you use our brand in the right way.

Our name and tagline

Our reporting helps you identify what's working in your knowledge base and where you can improve.


We always capitalize our name when writing it in text, despite the fact our logo is spelled with a lower case “g”


Although our domain name is groovehq, we always refer to ourselves simply as Groove


Our tagline is “Support, Simplified”

Everything you need to know about our logo

  • Groove’s logo comes in three different forms, and in multiple color variations for any type of usage.
  • While our wordmark with tagline is considered our official logo, please feel free to use whichever best suits your needs.
  • All of our logo variations include our signature happy “g”.
Download Logo Pack
Wordmark with tagline

Wordmark with tagline





The area around our logo

  • When utilizing our logo, please maintain enough breathability around it — no one likes to be cramped.
  • For your convenience, all of the icons in our icon pack come with the whitespace included as padding around the logo.
The area around our logo

The Groove color pallet

  • Our primary brand color is aptly named Groovey.
  • We use Ultra Light Dark as our primary font color. This is the lightest shade of dark we could find without becoming too light, hence the name.
  • On the other end of the spectrum, we have Bright Super Dark which is our main accent color.




Additional guidelines

Check this out

We are working hard to bring more in the near future to make support even better.


Use whichever version of our logo works for you. Be awesome.


Post our tagline on its own. Recreate our logos using unofficial colors.

Ask away

Uncertain or in doubt about design, feel free to reach us by email:

Legal fine print

Groove’s brand assets are proprietary and protected under intellectual property laws. Please do not alter our brand assets in any way or use them to imply a partnership with or endorsement from Groove - unless one has been legally agreed upon in writing.

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