Why our customers prefer Groove vs Freshdesk

Over 70,000 users trust Groove as a Freshdesk alternative. As the simplest solution on the market, Groove provides everything you need to help customers—nothing you don't.

Groove Inbox

"We experienced a boom in our client base from 1 to 1500 customers. Groove was right there to help us manage that growth from day one. Its ability to grow with us has been key to our customer service success story."

Chris Spilka · CEO and Co-Founder of Handsoncode

Groove’s line of products

Unlike Freshdesk, all of our customer support products come standard in every plan—you’ll be able to grow your team and your support offerings without adding new tools piecemeal.

Shared Inbox

Collaborate, delegate, and reply to customer inquiries in one place.

Knowledge Base

Get ahead of customer inquiries by offering self-service FAQs.


Track team productivity, user engagement, and customer insights.


Connect other software to optimize your workflow.


Route conversations, add tags, and insert pre-written replies.

Coming Soon

Live Chat

Drive sales and improve response time with the convenience of chat.

What makes Groove different

Groove is the simpler alternative to Freshdesk. Both platforms offer the basic tools you need to help customers, but our solution was created with growing businesses in mind. Our customers love these three differences in particular.

Our pricing & product plans

Here’s a comparison of Freshdesk vs. Groove using both of our mid-level plans. Each includes a robust inbox, knowledge base, and reports, but our pricing is lower.

  • 1 agent
  • 3 agents
  • 5 agents
  • 10 agents
  • $19/mo
  • $57/mo
  • $95/mo
  • $190/mo
  • $35/mo
  • $105/mo
  • $175/mo
  • $350/mo
  • $192/year
  • $576/year
  • $960/year
  • $1,920/year

Our customer experience

The term “customer-centric” is thrown around way too often by people who haven’t spent a day in the inbox.

We prefer “customer-support-centric.” Our platform makes it easy for non-support team members to see real customer feedback and improve the customer experience.

  • Self-guided onboarding

    5 minute set-up with step-by-step training guides

  • Intuitive UX

    Clean, modern, and human-friendly design

  • 3-hour average response time

    From our powerhouse customer team during business hours

Our community

The Groove community is aimed at two people in particular: Entrepreneurs and Customer Support Professionals

We share real stories (including triumphant wins and humbling losses) about supporting customers and growing a business—because we’re doing it ourselves.

The best Freshdesk alternative: Make the right choice

We don’t think the “best” customer support software exists. Rather, we believe each business has different needs that require different solutions. Here are some resources to help you make the right choice.

10 E-commerce Customer Service Tools That Will Grow With Your Business

Choosing Help Desk Software for Your Small Business

A guide to finding the right tool for your growing team and busting the myth of “best.”

Read more
Zendesk vs Freshdesk vs Groove: 3 Real Questions Answered

Zendesk vs Freshdesk vs Groove: 3 Real Questions Answered

Using real customer questions as our guide, we compare Groove to Zendesk and Freshdesk.

Read more
Groove Demo Video

Groove Demo Video

Take a tour of all the features in Groove. Explore the Inbox, Knowledge Base, and Reporting in detail.

Read more

Don't take our word for it

See what some of our 70,000+ users from across the globe have to say.

"I recommend Groove to many people over ZenDesk. I love the simplicity and ease of use."



"My job is much more efficient with Groove, and the data has shown a 35% increase in productivity."

G2 User Review

G2 User Review

"Groove is 500% better. Seriously. Way better than ZenDesk. It looks like a personal email, not a ticket. It’s definitely a game changer."

The Hustle

The Hustle

"I just don’t need or want all the fluff that comes in a full-blown help desk package. I don’t have the time or inclination to figure that out."

Capterra User Review

Capterra User Review

"Zendesk is one of those products that I think grew too fast and just didn't think about the user experience at all. Because it feels like something out of the late nineties. It's so painful. Groove was like a breath of fresh air."

Josh Kohlbach

Josh Kohlbach Rymera

"Groove’s workflow just made sense, compared to the insane amount of do-it-yourself setup you had to do with Zendesk. We're free to work on our business instead of babysitting the help desk software. For the few times we've needed support, their team knows what they're talking about. That's always refreshing."

G2 User Review

G2 User Review

"We were looking to get out of our inbox as we scaled. To make sure things didn’t slip between the cracks, we needed a ticketing system. Zendesk was both expensive and a bit heavier than what we were looking for."

G2 User Review

G2 User Review

"Zendesk wasn't as simple as it should be. It was really hard to set up the knowledge base and really hard to understand the flow of tickets. It was taking too much time to figure it out. We were losing business and customers were upset. So we went with Groove to keep it simple."

Josh Pather Photo Booth International

"Groove makes it so much easier to connect with my customers, to provide support, to increase sales, and to limit the amount of people who stop paying for my services."

Capterra User Review

Capterra User Review

"What we loved about Groove is that we didn’t have to choose between simplicity and functionality. It gave us everything we needed."

Chris Spilka

Chris Spilka CEO and Co-Founder @Handsoncode

"Unlike some of the other software we tried, Groove wasn't bloated with dozens of features we'd never use. As a small/medium sized company, Groove's ticket inbox and Knowledge Base worked well. Multiple members of the support team were able to assign tickets, leave notes, change ticket status, etc. Plus, I love being able to merge tickets and see customer info on the sidebar."

G2 User Review

G2 User Review

"To our customers, our support looks and feels just like email. They don’t know the difference. But for our customer support agents, Groove gives us all the features we need to give awesome customer support."

Allan Branch

Allan Branch Founder @Less Accounting

"We appreciate the simplicity, the ease of setup, and the experience our customers have using Groove. Other services we've looked into may have decent functionality at a good price, but when we tested it from a customer's perspective, it didn't feel like a good solution. Other companies require too many steps. Groove is as easy as sending an email."

Capterra User Review

Capterra User Review

"We tried products like Freshdesk, Intercom, and Hubspot. They included too many features and just ended up being expensive overkills for us. Nothing felt right until Groove."

Todd Levesque

Todd Levesque Lolly Labs

"Groove is a turnkey solution that allows us to focus on serving our users instead of building unnecessary custom tools."

G2 User Review

G2 User Review

"Whenever we start getting the same question more than a few times, we just turn the answer into a Knowledge Base article. It’s saved us a ton of time."

Steve Klien Co-Founder @Statuspage

"We love answering our customer's emails via Groove. It's so user friendly and I love the helpful blog posts!"

Parabo Press

Parabo Press

"KB has been invaluable to us. Our users can easily find answers to many questions without needing to wait for a response from us."

Chris Sees Co-founder and CEO @The Hoxton Mix

What's next?

Migrate your tickets to Groove

If you’re coming to Groove from another helpdesk, we’ll show you how to import all your customer tickets.

Download our guide

Start your free Groove trial

Unlimited users. Access to all our features. No credit card required.

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