Real stories about founding, growing, and scaling a SaaS business from zero to 10M ARR.
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from Founders & CEOs
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Learn how we almost doubled our revenue without a single new customer.
We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience
After three years of blood, sweat and tears building a startup from the ground up, I got a big offer. Here’s why I turned it down…
After some early wins and epic fails, Groove launched to the public. We’ve come a long way, but not without some hurdles...
Finding a technical co-founder often feels impossible. Here's what Groove's CEO Alex Turnbull did to overcome that obstacl
7 signs that you’re focused on stuff that doesn’t matter, and how to snap out of it.
The story of Groove's darkest months: how we got here and how we came up with a plan to turn things around.
The 5 steps we took to turn Groove around when the company was headed toward failure
Taking on the most dangerous word in our community.
A lot of startups compete against huge, successful companies. Here’s why you shouldn’t be afraid.
This is the story of how a solo founder deals with the loneliness and the emotional weight that comes from running a company alone
After weeks of gut-wrenching indecision, I turned down a dream offer. Today, I’m sharing the five critical questions that led me to make that call...
I have many fears as an entrepreneur. Here’s why that’s not a bad thing, and why you shouldn’t be afraid of fear, either
Everyone knows startups are hard. Read our 3 worst failures from early on so that you can avoid them.
They say the first million is the hardest. In SaaS, it's the first 1,000 users.
We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.
Every writer wants to be on the front page of Hacker News. There had to be a foolproof strategy to get there, and we set out to find it.
Every entrepreneur that I know has lost sleep worrying about their competition. Here’s why I’ve decided to stop worrying..
How we implemented a communication plan for the unplanned outage that almost destroyed our business
Seeing some real growth is just the beginning. These are the 3 hurdles you have to overcome when figuring our how to scale your startup
In the early days of your company doing things that don't scale is often the best way to acquire your first customers
There are a few things more important to a founder than doing customer development. Check this post to learn how to do it right
Being data-driven is important, but there's more to growing a business than the numbers. Click to read about what matters most.
Startup founders wear a lot of hats. Here are the ones I’ve found to be most important.
We’re pulling back the curtain on three years of intensive learning and doing.
When selling a commodity, work on building and defending the aspects of your business that can't be commoditized: your brand and your culture
Want to learn how to connect with influencers and VIPs? Here what I do—along with the exact email scripts I use for my outreach.
Getting into Y Combinator is the dream of every entrepreneur. But failing to achieve it is not the end of the world - focus on this instead.
Our customers were happy, our product was strong, but our conversion rate was awful. Here’s how we changed that...
For the last seven years, we've been a fully remote company. Here’s what I've learned about running a successful remote team.
I was recently reminded that there’s a lot more to life than hustling.
It’s important to think about your own definition of wealth (so you can set the right target), but here’s what wealth means to me.
Edgar, a social media software company, went from launch to success in less than a year. Here’s how.
There’s no shortage of amazing business content online. Here’s what I’ve gotten the most from.
Many startups die trying to find early traction. Here’s how we survived and got our first 100 paying customers.
We grew our SaaS startup from $30,000 to $100,000 in monthly revenue in 14 months. Here’s what we learned along the way.
Learn how to use guest blogging to reach massive audiences, grow your brand, and add new customers
And how, as a result, we’re having more fun than ever.
As a non-technical founder I've started 3 SaaS companies without writing a line of code. This is how to start a tech company without technical background
Founder depression is a lie we tell ourselves—and each other—to make depression seem like an acceptable part of the job
See all of my 40 top posts
"Impressive & insightful. Alex's startup journey is a must-read for anyone looking to grow their business online."
Entrepreneurs from across the globe are inspired by our real stories about founding, growing, and scaling a business.
"Thanks a ton for sharing this! I particularly liked that you also talked about the human side of it."
"This one touched me a lot as an entrepreneur that's currently having a hard time scaling. Very inspiring."
"Holy shit. I love this blog."
"Brilliant stuff! So much learning in these articles for anybody managing teams."
"Learning a lot from your experience. And kudos for sharing such a hard business pass with that transparency."
"Thanks a ton for sharing. There's so much to unpack and learn from this, I really appreciate it."
"Thanks for sharing this humbling and inspiring story."
"Awesome post! This question is on my mind a lot. It's super useful to hear your experience."
"I've read and re-read nearly all of your information-packed articles."
"Thank you for having the courage to share such a personal story with your readers."
"As a entrepreneur, trying to launch a startup, your words and insights sound so real and not canned."
"This is a goldmine of inspiration for early growth startup like ours."
"As always, very honest and amazingly insightful."
"Thanks for showing your struggles both mental and emotional! I can definately relate!"
"I've followed your blog for a long time and highly respect your writing, especially about the bad times."
"The quality of the Groove blog is amazing! Thank you for the insightful posts."
"Great read! Starting and being the founder of a company is not easy! Cheers and thanks for sharing!"
"I have seen Groove grow with the blog. Thanks for the honest and inspirational blog post (as always)!"