The why behind Groove

A letter from our founder & CEO

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Hey there, I’m Alex Turnbull,

Years ago, my small business was using Gmail to keep up with support emails, and we were struggling. Email is built for communication, not collaboration. With four employees trying to use the same support email inbox, our team’s work was a huge burden to track. A ton of stuff was slipping through the cracks.

Our customers weren’t happy, and neither were we. So I looked for a better solution. Unfortunately, what I found was that the help desk software on the market was way more than our small business needed. Packed with features that I’d never use, the help desks I tried were all cluttered and overwhelming.

That’s why I started Groove.

Groove is a simple tool for growing small businesses that helps your team deliver personal customer support. We built it with a minimal feature set that anyone can use, and we left out everything else.

No clutter. No complexity. No extra features to confuse and overwhelm you. I’m proud to say that Groove is the product that I wish existed back when I was looking for the perfect small business support software. And I’m also proud that our 2,000+ customers agree.

Whether you’re ready to move on from email, or you’re fed up with complicated help desk software, I hope you’ll give Groove a try. I’m confident that you’ll love it.

And if, for any reason, you don’t think that Groove is the best way for your small business to handle customer support — if it doesn’t make your team more productive and your customers happier — then you won’t pay a penny.

Give it a shot, and email me at alex@groovehq.com to let me know what you think.

Alex signature

CEO, Groove

Meet our global team

Get to know the wonderful remote team from across the globe who’s building our product, supporting our customers, and making Groove an exciting place to work

team member
Alex Turnbull🇺🇸
CEO & Founder
Newport, United States
team member
Konrad Janczyk🇵🇱
Backend Engineer
Krakow, Poland
team member
Tayo Agagu🇿🇦
Backend Engineer
Cape Town, South Africa
team member
Graham Pitout🇿🇦
Head of Support
Cape Town, South Africa
team member
Matt Beedle🇬🇧
Backend Engineer
Phuket, Thailand
team member
Cindy Chan🇨🇳
React Engineer
Zhejiang, China
team member
Kevin Rademan🇿🇦
Backend Engineer
Cape Town, South Africa
team member
Piotr Klupa🇵🇱
Backend Engineer
Krakow, Poland
team member
Jared Scheel🇺🇸
Backend Engineer
Nashville, TN, USA
team member
Adri Jordaan🇿🇦
Customer Support
Cape Town, South Africa
team member
Yao Chan🇨🇳
React Engineer
Zhejiang, China
team member
Tony Gass🇺🇸
Account Executive
Bellingham, WA, USA
team member
Vlad Falin🇺🇸
Content Marketing
New York, NY, USA
team member
Benjamin Alijagić🇺🇸
Designer
San Francisco, CA, USA

Our Core Values

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Own Your S**t
We take accountability, we get it done, we own mistakes. We’re trustworthy.
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Be Real
We don’t bullsh*t or sugarcoat, always respectfully. We give and accept feedback.
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No waste
We work with intention: measure twice, cut once.
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Value Driven
We only work on stuff that adds significant value to the customer or the company.
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Always be helpful
We surround ourselves with people who inspire us and are great to work with.

Looking for a help desk for your small to medium size business?

Our simple yet powerful helpdesk has a rating of 4.6/5 stars on G2 from our 2,000+ customers.

G2 awards