Groove vs Zendesk
Over 118,000+ users trust Groove as a simple Zendesk alternative. According to them, our help desk is easier to use, quicker to set up, and provides a way better experience for your customers.
What makes Groove different
Groove was built as a simpler alternative to Zendesk. Customers continue to flock to us from Zendesk, noting these seven differences as reasons why. Read our analysis of top TLDRs from 1150+ G2 customer ratings and reviews of Zendesk vs. Groove helpdesk software.
Groove is easier than Zendesk
We stripped away all the clutter and clunky design elements so you can focus on providing personal customer support as your business grows.
Groove's intuitive dashboard makes it easy for team members to organize, prioritize, and solve customer problems—without losing a personal touch.
"Zendesk is one of those products that I think grew too fast and just didn't think about the user experience at all. It feels like something out of the late nineties. It's so painful. Groove was like a breath of fresh air."
Groove is more personal for your customers
Your customers will never have to go through a login portal to get help or dig through their email for a ticket number.
Groove looks and feels like a normal email to your customers: No corporate-looking templates, and no annoying auto-responses clogging up their Inbox every time they send a reply to one of your emails.
They experience the simple, personal experience of regular email—while Groove has your back, empowering you with every feature needed to delight your customers.
"Groove is 500% better. Seriously. Way better than ZenDesk. It looks like a personal email, not a ticket. It’s definitely a game changer."
Groove is more affordable than Zendesk
Here’s a comparison of Zendesk vs. Groove using both of our mid-level plans. Groove’s pricing is lower, which means you can afford to grow your customer service team and tools without overspending.
"We were looking to get out of our Inbox as we scaled. To make sure things didn’t slip between the cracks, we needed a ticketing system. Zendesk was both expensive and a bit heavier than what we were looking for."
- 1 Agent
- 5 Agents
- 10 Agents
- 25 Agents
- $16/mo
- $80/mo
- $160/mo
- $400/mo
- $19/mo
- $95/mo
- $190/mo
- $475/mo
- $36/year
- $180/year
- $360/year
- $900/year
Groove’s automations are not complicated
No confusing technical jargon. No robotic ticket numbers. Groove's simple automations—like routing, tagging, and instant replies—save you time right out of the box.
As your company grows, these flexible settings make it easy to change or add new workflows to fit your needs.
"Groove’s workflow just made sense, compared to the insane amount of do-it-yourself setup you had to do with Zendesk. We're free to work on our business instead of babysitting the help desk software. For the few times we've needed support, their team knows what they're talking about. That's always refreshing."
Groove's Knowledge Base is simple yet powerful
Groove's Knowledge Base allows you to immediately take the pressure off your Inbox by offering 24/7 self-service. Plus, our interactive widget enables you to surface it on every page of your site.
Build out your entire content management system with Groove—create new articles, categorize different topics, control SEO settings, adjust themes, images, colors, and so much more.
"Zendesk wasn't as simple as it should be. It was really hard to set up the Knowledge Base and really hard to understand the flow of tickets. It was taking too much time to figure it out. We were losing business and customers were upset. So we went with Groove to keep it simple."
Groove’s integrations are free to connect
Handle complicated issues with ease by connecting all your other tools—social media platforms, productivity apps, CRMs, and more—to the Groove Inbox.
"Groove is a turnkey solution that allows us to focus on serving our users instead of building unnecessary custom tools."
Groove’s reporting makes sense for lean teams
No smoke and mirrors here. Our reports aren't meant to impress C-level execs—they're built for taking action and driving growth through world-class customer service.
Track and improve CSAT, response time, and agent performance. Gather customer feedback, busiest times, and conversation trends to build a better product and a mightier customer support team.
"We tried other help desks. They included too many features and just ended up being expensive overkills for us. Nothing felt right until Groove."
Powerful Live Chat management
Immediately assist customers exactly when and where they need it on your website. With endless customization options, smart automations, and lightning fast bots, you’ll be able to help more customers and close more sales.
Plus, our smart conversation routing ensures that customers get the priority support they deserve—and enables you to put your team management on auto-pilot.
Mobile ready when you hit the road
Our app gives you the full power of Groove on-the-go. You’ll find all the features you love from Groove’s web app on the mobile app:
- View, reply, and forward messages
- Add notes
- @Mention colleagues
- Create, edit, and add tags to conversations
- Change assignee
- Collision detection
“We started with Zendesk and, right out of the box, I was frustrated by it. It's just too much, too overwhelming. Groove felt comfortable from the second I started using it. It’s not overly complex and doesn't have all these things I don't need.”
2,000 growing businesses have already made the switch.
“I recommend Groove to many people over ZenDesk. I love the simplicity and ease of use.”
“My job is much more efficient with Groove, and the data has shown a 35% increase in productivity.”
“Groove is 500% better. Way better than ZenDesk. It looks like a personal email, not a ticket. It’s definitely a game-changer.”
“I don’t need or want all the fluff in a full-blown help desk package. I don’t have the time to figure that out.”
“Zendesk feels like something out of the late nineties. It's so painful. Groove was like a breath of fresh air.”
“Groove’s workflow just made sense, compared to the insane amount of do-it-yourself setup you had to do with Zendesk.”
“We're free to work on our business instead of babysitting the help desk software.”
“For the few times we've needed support, Groove’s team knows what they're talking about. That's always refreshing.”
“We needed a ticketing system to make sure things didn’t slip between the cracks as we scaled.”
“We went with Groove to keep it simple.”
“Groove makes it easy to connect with customers, increase sales, and limit those who stop paying for my services.”
“What we love about Groove is that we don’t have to choose between simplicity and functionality.”
“Unlike some of the other software we tried, Groove wasn't bloated with dozens of features we'd never use.”
“Groove gives us all the features we need to give awesome customer support that looks and feels just like email.”
“We appreciate the simplicity, the ease of setup, and the experience our customers have using Groove.”
“Other products included too many features and ended up being expensive overkills for us. Nothing felt right until Groove.”
“Groove is a turnkey solution that allows us to focus on serving our users instead of building unnecessary custom tools.”
“Whenever we get the same question multiple times, we turn the answer into a Knowledge Base post. Groove saves us a ton of time.”
“We love answering our customers’ emails via Groove. It's so user-friendly and I love the helpful blog posts!”
“Our users can easily find answers to their questions using our Knowledge Base without needing to wait for a response from us.”