Blog Startup Journey

Our Metrics REVEALED: Revenue, Churn, Conversions and More

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Last week, we invited you to take the 2013 SaaS SMB Conversion Survey. Today, we’re putting our own cards on the table...

If we’re trying to promote transparency, why don’t we pull back the curtain on our own responses to the survey?

I’ll admit that the challenge one of our developers issued threw me off at first. I think most founders have an instinctive gut reaction to keep their private data private.

But my goal is to overcome that reaction in my own mind, and convince other founders that by sharing more than we hide, we can all become better at business.

One of the ways I’ve been doing that is by forcing myself to be very open with Groove’s numbers on this blog.

Hell, you can find our monthly revenue by scrolling down to the bottom of every post.

But I know that the data we’re trying to collect in our survey can be even more sensitive than that. Revealing metrics like churn and average revenue per user — the sorts of details that competitors would love to get their hands on — isn’t that easy for me.

But, in the interest of drinking my own Kool-Aid, I’m doing it anyway. And I hope that doing so will help convince you to do the same (albeit anonymously, of course).

In case you missed it, we’re asking SaaS startups and small businesses to anonymously share data on conversion rates, user acquisition strategies and other facets of their businesses, to make us all more educated, more savvy and more successful.

Plus, we’ve partnered with KISSmetrics, Unbounce, Mixergy,, Buffer and the Business of Software Conference to offer more than $7,000 in prizes. All you have to do for a chance to win is fill out the survey.

The deadline for completing the survey is midnight on December 31st.

Let’s get into the details, shall we?

Now It's Your Turn

While our numbers alone won’t be that helpful to you, collecting thousands of data points will be valuable. We’ll use that data to answer questions like:

We want to bring the community together to build benchmarks and lessons for all of us, and I’d appreciate it if you took five minutes to be a part of our survey.

As a reminder, by filling out the survey, you’re entering to win:

Plus, for one very lucky winner...

GRAND PRIZE: Two Tickets To The 2014 Business Of Software Conference
Value: $3,000

That’s more than $7,000 in prizes, yours for the taking.

Winners will be selected at random from survey participants.


The survey will run until midnight EST on December 31, 2013.

We all get busy with the holiday season, so don’t put this off until your vacation!

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From “aha” to “oh shit”, we’re sharing everything on our journey to $10M in annual revenue. We’re learning a lot and so will you.

About the Author

Alex Turnbull is the CEO & Founder of Groove (simple helpdesk software for small businesses) who loves to build startups and surf.

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