Blog Friday Q&A

Which marketing channels deliver the most loyal customers?

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Every Friday, we’re answering your questions about business, startups, customer success and more.

Happy Friday!

This week’s question is:

First, some crucial context: loyal customers are not acquired. They are nurtured, served and delighted, and then they become loyal customers.

Nobody is a loyal customer from day one. It’s up to you to make that happen through a great customer experience, and excellent customer service.

With that said, there’s some variation, among acquisition channels, when it comes to how likely a certain audience is to become loyal customers in the long run.

This will vary greatly depending on your specific business, but in general, we’ve found:

But above all, it’s important to note that no channel is a fishing hole for already loyal or high-value customers. That’s on you.

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  1. Ask questions. Post them in the comments of this post, or Tweet them to us at @Groove.
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About the Author

Alex Turnbull is the CEO & Founder of Groove (simple helpdesk software for small businesses) who loves to build startups and surf.

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