Blog Friday Q&A

Friday Q&A: How to Start Marketing From Scratch?

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Every Friday, we’re answering your questions about business, startups, customer success and more.

Happy Friday!

This week’s question comes from Charles Forster, who asks:

It’s always easy to answer a question like this after you’ve already figured out something that works well for you.

So of course, if I knew then what I know now, I’d be doing all of the stuff that ended up delivering huge marketing breakthroughs for us over the course of Groove’s history.

And I’m happy to offer my take on what those big wins were, with the caveat that this is what worked for us, in our market, with our position. These things may not work for you. But if I got my hands on a time machine, here’s what I’d start doing from day one:

The question we had from the beginning was "how are we going to find customers?" It’s not like people are searching “landing page solution” or “landing page builder.” People didn’t even know to look for us, so how will we go out and find them? So that was a really important challenge for us to tackle, and we made the decision to start blogging on day one. [Ed. note: actually, it was more like day -165, as the product was six months from launch]

We needed to make connections with thought leaders, and to become thought leaders ourselves. So we worked hard, blogging, guest posting and promoting, and by the time we launched, we already had a reputation in the space. The thought leaders we had built relationships with talked about our product and got people interested. I don’t think there would’ve been any other way to succeed.

As a result, the team had a strong launch and signed up a lot of users, fast.

I’m curious: what do all of you wish you had started doing sooner? Let me know in the comments below!

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From “aha” to “oh shit”, we’re sharing everything on our journey to $10M in annual revenue. We’re learning a lot and so will you.

About the Author

Alex Turnbull is the CEO & Founder of Groove (simple helpdesk software for small businesses) who loves to build startups and surf.

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