Blog Friday Q&A

Friday Q&A: How to deliver value to VIP’s you want to connect with

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Every Friday, we’re answering your questions about business, startups, customer success and more.

Happy Friday!

This week’s question comes from Sabitha A., who asks:

Sabitha’s question is about our influencer outreach strategy, that calls for delivering value to the people you want to connect with (long before you ever ask them for anything).

It’s a common question, and it makes sense.

What could a “rookie” offer someone who’s been in the game forever, and reached the heights of success?

There are two important pieces of advice I always give here:

  1. Reframe your thinking on this. Instead of thinking “I probably have no value to offer because I’m just starting out,” challenge yourself to think about the value you can offer. If you assume you can’t offer value, then you definitely can’t. But by getting creative, you certainly can.
  2. Think about what you have that the mentor does not have. It’s not money, and it’s probably not business advice, but that’s not all there is.

Consider:

That last point is exactly how I got our first advisor.

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I’d love for this new weekly segment to be successful, and provide a valuable repository of answers from our entire community for entrepreneurs everywhere.

To do that, I need your help.

Here’s what you can do to get involved:

  1. Ask questions. Post them in the comments of this post, or Tweet them to us at @Groove.
  2. Answer questions. Every Friday, we’ll post a new Q&A segment. If you have anything to add or share regarding any of the questions asked, jump in! Many of you are far more qualified than I to speak on some of the topics that people ask me about.
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From “aha” to “oh shit”, we’re sharing everything on our journey to $10M in annual revenue. We’re learning a lot and so will you.

About the Author

Alex Turnbull is the CEO & Founder of Groove (simple helpdesk software for small businesses) who loves to build startups and surf.

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