Blog Friday Q&A

Friday Q & A: What a CEO and Their Team Can Expect From Each Other, Guest Blogging vs. Posting on Your Own Blog, and The One Thing I Wish I Knew When Starting Groove

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Every Friday, we’re answering your questions about business, startups, customer success and more.

Happy Friday!

In our new Groove Friday Q & A segment, we’re answering any questions that you have about, well, anything.

A huge thank you to Mari Suviste, Dani Salem and John Steer-Fowler for this week’s questions.

Check out this week’s answers below, and jump in with your own thoughts in the comments!

What do you expect from your team-members at Groove? What does your team expect from you?

This is a fantastic question, and probably worthy of a longer post.

I still may write that post, but I think it’d be helpful to share my thinking around the CEO/team dynamic, and how I think it works best on effective teams. It’s something I try to be really clear about when I hire, but the truth is, it’s constantly evolving as I become a more experienced CEO, and as our entire team and company matures.

Here’s what I think is reasonable for a startup team to expect of their CEO:

Beyond that, they can expect that I’ll fill all 10 of the essential roles of a CEO.

From my team, I expect:

I’m sure I’m missing some things here, and I’d be curious to hear what you all think—and how you approach this on your own team—in the comments!

Should I guest blog first, or wait until I have useful posts on my own site to send people to?

Some people will tell you that you shouldn’t bother trying to guest post until you’ve built up an impressive body of work on your own blog.

I couldn’t disagree more.

If we were starting the blog over again, I’d be publishing guest posts from day one, when there was only a single post on our site.

There are three big reasons for that:

I’d spend equal amounts of time developing content for your own site and for guest posts. You’ll continue to reap the benefits from your early posts long after you’ve published them.

The most important part is to stop deliberating and get started. Good luck!

If you could have given yourself a piece of knowledge or advice when you first started Groove, what would that be?

This is one of those “silver bullet” questions that’s really tough; there’s so much that I wish I knew when we were just starting out. Most of it is catalogued as our fails and learnings on the blog.

If I had to pick one thing that I don’t think anyone should try to build a business without deeply understanding, it’s that nobody cares about your product. They care about themselves, their problem, and finding a solution for that problem.

Pitch your product, and you’ll be ignored. Pitch a solution to a burning problem, and now you’ve got their attention.

It took us a lot of customer development and testing our messaging to figure that one out.

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Your Turn: Ask Groove Anything

I’d love for this new weekly segment to be successful, and provide a valuable repository of answers from our entire community for entrepreneurs everywhere.

To do that, I need your help.

Here’s what you can do to get involved:

  1. Ask questions. Post them in the comments of this post, or Tweet them to us at @Groove.
  2. Answer questions. Every Friday, we’ll post a new Q&A segment. If you have anything to add or share regarding any of the questions asked, jump in! Many of you are far more qualified than I to speak on some of the topics that people ask me about.
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From “aha” to “oh shit”, we’re sharing everything on our journey to $10M in annual revenue. We’re learning a lot and so will you.

About the Author

Alex Turnbull is the CEO & Founder of Groove (simple helpdesk software for small businesses) who loves to build startups and surf.

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