How We Choose, Build and Launch Partner Integrations to Grow Our Business
Partner integrations are a big part of any successful growth strategy. Here’s how we pick the right partners and execute on the integrations.
6 A/B Tests That Did Absolutely Nothing for Us
We’ve written about how A/B tests have helped us grow Groove. But that’s only the tip of the iceberg
3 Lessons Learned From Testing Hundreds Of Onboarding Emails
The onboarding experience can be the difference between life and death for your product. Here's eveything we learned about improving it
How We Grew Conversions 100% by Rethinking Our Design Strategy
Our customers were happy, our product was strong, but our conversion rate was awful. Here’s how we changed that...
How A Single Email Made Customers 350% More Likely To Convert
After finding a surprise in our data, we set out to see if we could get more incoming customer support emails — on purpose.
Our Metrics REVEALED: Revenue, Churn, Conversions and More
Last week, we invited you to take the 2013 SaaS SMB Conversion Survey. Today, we’re putting our own cards on the table