Real stories about founding, growing, and scaling a business.
Founder's Journey · 7 Min read
The story of Groove's darkest months: how we got here and how we came up with a plan to turn things around.
CEO & Founder @Groove
Growth · 6 Min read
With relationship marketing, you can turn existing customers into brand advocates. Here's everything you need to know to make it a reality.
Head of Support & Success @Groove
Growth · 12 Min read
A marketing audit can help you clarify your goals and objectives. It can also help you find holes and errors in your strategy.
Agata Krzysztofik & Elen Veenpere
Groove featured contributors
Content Marketing · 10 Min read
As it becomes harder to market a business through blogging, content distribution becomes increasingly important. Learn how to do it right
Entrepreneurship · 10 Min read
Very few of us are "natural-born leaders". Luckily, the essential leadership qualities needed to be successful can be learned and developed.
Founder's Journey · 10 Min read
Where we’ve been, where we’re going, and answers to all of the questions that many of you have been asking.
Entrepreneurship · 9 Min read
Upselling is a dirty word to many people, but in reality it doesn’t need to be. Learn how to upsell so that you get happier and more loyal customers.
Content Marketing · 7 Min read
Four years ago today, we took down our blog to re-imagine it. Here’s why we’re doing it again.
Entrepreneurship · 5 Min read
Instead of trying to sell to your circle of "founder friends", figure out who your best customers really are and where you can find them
How to create a customer-centric mindset to power every business decision.
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