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Our Best Customer Service Tips That Have Never Appeared on This Blog

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This week, we’re sharing some of our top guest content from around the web.

With more than 80 posts about customer service, retention and loyalty since we’ve launched this blog, we’ve covered a lot of ground.

Of course, there’s still far, far more ground to cover, and we’re not going to stop or slow down (in fact, we’ve got more exciting stuff coming your way; stay tuned).

Some of you have been reading since we first launched, and many more of you have joined us along the way.

I really appreciate you reading every week, and I hope that this blog has been valuable to you so far.

But not everything that we’ve produced to help you get better at customer support has appeared on this blog. We guest post pretty frequently, and do our best to make sure that those posts are just as valuable and interesting as what we publish here.

This week, I wanted to share a few of my favorite guest posts from the last year or so; I hope you find them helpful!

1) Can Exceptional Customer Service Lead to Higher Conversions?

In this post for the Unbounce blog, I look at whether great support can actually make an impact on a business’ conversion rates… that is, will great support get you more customers?

At the risk of sharing spoilers, the answer is yes. But the research behind it is far more interesting than the answer itself.

Read the post for some fascinating data points on using customer service to increase conversions, including the really simple support tactic that, for one company I talked to, led to a 156% increase in conversions!

Link: Can Exceptional Customer Service Lead to Higher Conversions?

2) 5 Surprising Studies on What People Consider “Good” Customer Service

I always find it neat to see how people’s (including my own) assumptions stack up against reality.

It’s especially interesting in marketing tests, self-assessments, and customer service.

A lot of people have a high degree of confidence in their idea of what good customer service is, but what’s the reality? What do customers really think?

In this post on the HubSpot blog, I dig into some data on what really makes customer service good… in the customer’s eyes.

Link: 5 Surprising Studies on What People Consider “Good” Customer Service

3) 7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business

If there’s one thing in the customer service blog space that I can’t stand, it’s those terrible-but-way-too-common vague “tips” that so many blogs share:

“Be human.”

“Have a voice.”

“Be thorough.”

Solid advice, but how do you actually apply it?

So when KISSmetrics asked me to share some “hacks” of my own, I focused on only the most actionable, precise tips I could come up with, including some really unconventional advice from the support team at Buffer and a surprising study published by the Harvard Business Review.

Link: 7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business

4) The Surprising ROI of Great Customer Experience (And the Terrible Cost of Bad CX)

Ever get tired of hearing people say that delivering good customer service is too expensive?

I know I do, so in this post for the UserTesting blog, I break down the numbers. As it turns out, not only is providing a great customer experience not that expensive, but it can have huge financial returns for the businesses that do it right.

Link: The Surprising ROI of Great Customer Experience (And the Terrible Cost of Bad CX)

Next Week: Back to Our Regularly Scheduled Content

I don’t want you to miss out on our content just because it’s posted elsewhere, so in the future, I’ll continue to share our best guest posts every now and then.

I hope you enjoyed them, and if there’s anything else that you’d like to see covered, just let me know!

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About the Author

Len Markidan heads up marketing at Groove. He’s focused on helping startups and small businesses build better relationships with their customers.

Read his latest posts or follow him on Twitter

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