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On The Groove Blog
How and Why To Write Persuasive, Research-Backed Content
Want people to believe what you say? Use research and data to back your points. Here’s how to do it simply, effectively and ethically.
The 8 Types of Images That Increase the Psychological Impact of Your Content
Our brains process visual information 60,000x faster than text, which makes images a powerful way to get your point across quickly. Here’s how you can use powerful images in your content.
The Power of Storytelling: How We Got 300% More People To Read Our Content
Your content might be valuable, but without a narrative, it might never get through to people. Here’s why — and how — you should harness the power of storytelling.
Getting Crunched, Mashed Or Beaten Is Not A Launch Strategy
Too many startups go the “if we build it, they will come” route when it comes to launch strategy. Here’s why a post on TechCrunch won’t necessarily help you, and what to do instead.
How One SaaS Startup Reduced Churn 71% Using “Red Flag” Metrics
Learn how to use metrics to spot which users are in danger of slipping away, and re-engage them before it’s too late.
4 Common Blogging Mistakes That Prevent You From Growing Your Business
In the time we've spent blogging, we've made and learned from nearly every mistake out there. Here are four common but business-crushing ones to watch out for.
How To Grow Your Ecommerce Business Without New Customers
Trying to grow your business solely by courting new customers? You could be ignoring a much more qualified and lucrative channel.