Blog Startup Journey

17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal)

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These email templates have made an impact on our bottom line, and now they’re yours.

Our earliest customers.

The first influencers who would help us successfully launch our blog.

Our biggest integration partners.

Nearly every single big win we’ve achieved that relied on getting somebody else to do something…

…they all started with an email.

Of course, there’s more to getting what you want than simply sending emails. There’s plenty of background work.

But the fact remains that asking for right things, the right way, can take you very, very far.

In preparing this post, I—and a couple of teammates—searched our “Sent” folders for dozens of keywords that would suggest we were emailing to make a request of someone, and we came up with thousands of results.

We’ve always tried to share as many of our successful emails as possible, not only for transparency’s sake, but because our content is that much more valuable when anyone reading it can simply take the email we used, drop it into their own email composer, do a bit of personalization, hit send, and achieve results.

Today, I’m going to share our best scripts that have helped us with everything from marketing to partnerships to product development and more.

17 Email Templates That Have Helped Us Grow Our Business

Check out the screenshots of the scripts below, or, grab the word-for-word scripts (that you can copy and paste) using the form at the bottom of this page.

Content Marketing Email Scripts

1) Topic Development Script

Not sure what to write about? The most effective topics are those that are pulled out of your readers (i.e., what they already want and need), versus those that are pushed on them (i.e. what you think they should read about).

Use this script to pull great topics from your audience, whether they’re existing customers or not.

2) Influencer Outreach Script - Initial Email

It’s no secret that influencer outreach has been key to the growth of this blog. Use this script to reach out to influencers to get help with your content (and set yourself apart from the 99% of marketers who simply email with an ask “for a quick share”).

3) Influencer Outreach Script — The Ask

After getting feedback on your content, come back with an ask.

4) Guest Post Pitch Script

Guest posting gives you access to large new audiences that others have spent years building. Use this script to build those relationships.

5) Email Subscriber Onboarding — Welcome Email Script

When a reader subscribes to your email list, your email autoresponder becomes responsible for nurturing them into customers. The first email should set their expectations for what they’ll be receiving from you, include a few personal touches, and show them how to unsubscribe.

6) Email Subscriber Onboarding — Email 2 Script

The next day, send an email with a link to your most popular posts. This makes it easier for someone new to your blog to dive in and start with the content that others have found most valuable.

7) Email Subscriber Onboarding — Email 3 Script

A few days later, follow up with links to some of the guest posts you’ve published elsewhere around the web.

8) Email Subscriber Onboarding — “Sell” Email Script

Finally comes the ask. Reiterate the value that you’ve delivered over the past couple of weeks, explain what your business is and does, and invite the subscriber to engage.

Customer Feedback and Product Development Scripts

9) Customer Development Script (For Potential Customers)

When you’re first starting to build your business, use this script to validate your idea, collect feedback and better understand how to build the right solution for your market.

10) Customer Development Script (For Existing Customers)

If you already have a customer base, then use this script to set up calls with your customers to ensure that you’re keeping their real needs—and not just your assumptions—front and center.

11) Customer Welcome Email Script

This email goes out to every single person that signs up for Groove.

The insights we’ve gotten early on from the responses have been game-changing. We’ve been able to transform our messaging based on what we learned is most important to new customers, and we’ve been able to build deeper relationships with those customers by helping them with whatever unique goals or challenges drove them to sign up.

12) Customer Exit Survey Email Script

Customers that are on their way out the door can offer incredibly valuable insight into what you can do better. Use this simple email to collect useful feedback.

Customer Testimonial Email Scripts

13) Customer Testimonial Pitch Script (Open-Ended)

Testimonials are a powerful marketing tool that give you credibility and help your prospects determine if your product or service is right for them.

This script is useful when you’re looking to collect general testimonials.

14) Customer Testimonial Pitch Script (Pre-Written)

This script, on the other hand, is designed for when you need a testimonial to speak to a specific feature. If you feel that your customer doesn’t have much time or isn’t too comfortable writing, consider this approach instead.

Crisis Communication Email Scripts

15) Product Outage Email Script — Initial

Extended downtime is one of the toughest and most nail-biting experiences for any tech business. It hurts, but how you come out on the other side comes down to how well you communicate with your customers during the ordeal.

Here’s how we first reported on one bad experience two years ago to our customers:

16) Product Outage Email Script — Update

Send constant updates until the issue is resolved.

17) Product Outage Email Script — Final

And be sure to follow up once you’re back up with a deep, heartfelt apology and clear plan forward.

How to Apply This to Your Business

Sending effective emails is a critical part of doing business online.

I hope that by pulling back the curtain on some of the emails that have worked best for us, this post helps you save time and get better results in your own email efforts.

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From “aha” to “oh shit”, we’re sharing everything on our journey to $10M in annual revenue. We’re learning a lot and so will you.

2016 Annual Revenue
  • $0
  • $2.5M
  • $5M
  • $7.5M
  • $10M

About the Author

Alex Turnbull is the CEO & Founder of Groove (simple helpdesk software for small businesses) who loves to build startups and surf.

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