Erika TrujilloErika is Groove’s Customer Success Manager, committed to helping you find the right software solution for your business needs. She loves finding innovative ways for your support team to scale and grow, always putting the customer first. She also loves to run marathons and play softball in her spare time.
Erika Trujillo's favorite posts
Customer Service Tips for Small Business Owners and Startup Founders
10 must-read customer service tips for founders and small business owners who care about customer support.
Vacations Are Important, but Most Founders Do Them Wrong
It felt like the exact wrong thing to do. It...
All of Erika Trujillo’s posts
Auto-Reply Email Sample: A Customer Service Autoresponder Template that Feels Human (Even When It’s Not)
Despite its small size, your email auto-reply can be powerful. Here’s a personalized sample template that feels human, even if it’s not.
10 Customer Service Tools: A Checklist to Guide You into the Right Support Software
Warning: this isn’t a customer service tool listicle packed with links and (self-serving) reviews. This is a tactical checklist for equipping your business.
The Customer Service Interview Questions You Need To Be Asking, But Probably Aren’t
Whether you’re hiring for your first customer service representative or...
What Is Automated Customer Service? A Guide for Growth That Helps People Do More, Not Less
Discover what, why, and how to automate customer service, without losing the personal touch—nor hefty investments in AI and supercomputers.
What is Good Customer Service? A Definition, Data & 11 Qualities of Exceptional Support
Let’s explore a comprehensive answer—backed by data, five timeless sources, and 11 qualities of exceptional support—to, “What is good customer service?”
15 Customer Service Skills & How to Improve Each One (Step-by-Step)
Nobody’s born with good customer service skills. But, anyone can master them. Here are step-by-step instructions to improve you or your team’s support.
How to Choose Help Desk Software for Your Small Business: Simple Over “Best”
Spoiler: the best help desk software for small businesses doesn’t exist. Instead, it’s about the right fit for your growing team.
Help Desk Software: A (Biased) Guide to Ticketing Systems
Your help desk should be your best employee. And the...