Ready to Build a Profitable Content Marketing Machine?

It’s time.

We’re re-launching our most valuable content marketing resource ever.

This six-week program will walk you through every step of building a profitable content marketing system for your business.

We're going to be teaching a small group of businesses our exact process for content marketing, including things we've never shared on this blog before.

Today, registration for the course is open, and if you’re seeing this page, it’s because you’ve already applied and been accepted for enrollment.

The form to secure your spot in the course (it starts October 2nd) is at the bottom of this page.

Last time we opened this course, it sold out within 5 days.

If you're accepted, here's what you'll get...

What You Get When You Enroll in Content Marketing Mastery

Here’s what you’ll get in this 6-week course:

Module 1: Your Audience
  • How to deeply understand your audience and their challenges even better than they do
  • By the end of this module, you will know exactly where to go to find highly targeted readers who crave your content (going FAR deeper than subreddits and industry blogs)
  • Private online discussion/Q&A
  • Interview with Dharmesh Shah, Co‑Founder of HubSpot
Module 2: Your Content
  • Get set up with a four-step process for creating irresistible content
  • By the end of this module, you will have your first great piece of content written and ready to publish
  • Private online discussion/Q&A
  • Interview with Walter Chen, Founder of idonethis and Animalz
  • Interview with Jimmy Daly, Editor-in-Chief at QuickBooks
Module 3: Your Traffic (Part 1)
  • Learn how to promote your content in smart, non-spammy ways by building relationships that will drive traffic today, tomorrow and for years to come
  • We’re revealing influencer outreach tips we’ve never shared on the blog before
  • By the end of this module, you will have started the relationship-building process with at least 20 influencers
  • Private online discussion/Q&A
  • Interview with Hiten Shah, Co‑Founder of KISSmetrics and Crazy Egg
Module 4: Your Traffic (Part 2)
  • Learn how to leverage other people’s hard work in audience-building for your own benefit, and make them happy to help you do it
  • Understand what separates a no-brainer “YES!” guest blog pitch email from 99% of the pitches that get sent
  • By the end of this module, you’ll have sent precise, designed-to-convert guest post pitch emails to 10+ blogs using tactics that most bloggers don’t know about (and aren’t willing to put in the work to execute on)
  • Private online discussion/Q&A
  • Interview with Andrew Warner, Founder of Mixergy
  • Interview with Nathan Barry, Founder and CEO of ConvertKit
  • Interview with Jason Quey, VP of Marketing and Operations at GetCodeless
Module 5: Your Funnel
  • Automated email sequences deliver more “passive revenue” than almost anyone realizes, and in this module, we’ll show you how to build and test an autoresponder sequence that’s based on what we’ve learned from testing 50,000+ emails
  • By the end of this module, you’ll have an autoresponder sequence setup that’s pulling your traffic from your content and through your conversion funnel, toward real sales
  • Private online discussion/Q&A
  • Interview with Noah Kagan, Founder of SumoMe
Module 6: What’s Next?
  • Once your system is built, the fun starts.
  • In this final module, we’ll show you results from tests we’ve run that will help you optimize everything from your blog post titles to the “P.S” line in your autoresponder emails.
  • By the end of this module, you’ll know exactly what to do next to turn your now-built content marketing system into a revenue-generating machine
  • Private online discussion/Q&A
  • Interview with Allan Branch, Founder of Less Films and Less Accounting

Bonus: Content Marketing Mastery Bonus Instructors

Access to the course (plus lots of other goodies, see below) is just $899 per user.

You’ll get to see our exact process for content marketing, and learn how to apply it to your own business to build a profitable content machine.

It’s not only us teaching the course.

We’re also bringing our smartest friends, and they’re going to be helping you throughout the six week course, too.

Some of the best minds in content marketing will be sharing insights with you as you go through the course, including:

Dharmesh Shah
Co‑Founder of HubSpot
Nathan Barry
Founder and CEO of ConvertKit
Hiten Shah
Co‑Founder of KISSmetrics and Crazy Egg
Andrew Warner
Founder of Mixergy
Noah Kagan
Founder of SumoMe
Allan Branch
Founder of Less Films and Less Accounting
Walter Chen
Founder of idonethis and Animalz
Jimmy Daly
Editor-in-Chief at QuickBooks
Jason Quey
VP of Marketing and Operations at GetCodeless

Exclusive Offer: Content Marketing Mastery ELITE Option

We’re also offering something else that you can ONLY get here.

We often get asked to do one-on-one content marketing consulting for other businesses trying to tackle the same challenges that we went through.

And we’ve always said no, because we were laser-focused on Groove, and on delivering as much value as we could for free to our audience.

But as a special bonus just for our students, we’re opening up 20 Elite spots in the course for those who want one-on-one help directly from Len, our Head of Marketing.

That means that we’ll spend an hour talking through your unique business challenges, and helping you through whatever you’re stuck on. The time will be yours, and we’ll help you however you’d like.

Because of the time involved, we’re capping this at only 20 spots, and it will be expensive for most ($2,149 instead of $899). But for students who are a bit further along and want to dramatically accelerate their content marketing results by getting one-on-one help solving their unique challenges, it’ll be a massively valuable add-on.

The course starts on Monday, October 2nd.

If you seriously think your blog can create a new revenue channel for you but you have no clue what to write about that people want to read, how to get people to actually read it, and then how to get them to try your product, then you have to sign up for CMM. Otherwise, good luck reading all the thousands of articles out there on the internet and piecing all that together.
James McBryan, Founder, Track It Forward

Applications are now closed

Join the waitlist

Money Back Guarantee

We’ve poured years of experience and learning, and many months of hard work into creating Content Marketing Mastery, and we want it to be the best course you’ve ever purchased.

If you’re not happy with it, no problem. Email us within 30 days after you start the course, and we’ll refund every penny you paid, no questions asked and no catch.

The Most Common Questions We’ve Gotten

Groove is a B2B company. Will this work if we’re a B2C business?

The principles in the course can be applied to almost any kind of B2B or B2C company. There are companies in both markets winning every day with the content marketing system we’ll teach you over the six weeks of the program.

Will the course be live? Can I enroll if I’m in a different time zone?

You can do the course from any time zone in the world.

The video modules will get released on Mondays each week, but you can watch them whenever is convenient for you.

There will be some scheduled Q and A’s, but they’ll be on Slack so that you can read through them anytime, and you’ll be able to send questions in advance so that they get answered.

I have travel planned during the course. Can I do it out of sync?

You can absolutely do the course out of synch. The only advice we’d give is that you don’t do it out of order (i.e., make sure you do module 1 ⇒ module 2 ⇒ module 3, etc…), as we’re building it to be a very deliberate process rather than just a random collection of tips and strategies.

How much time will it take to do the coursework?

The course is designed to let you do it at your own pace, but it does require commitment. Plan to set aside at least 5 hours per week of your own—or someone else’s—time to consume the content and execute it.

Of course, more time will lead to faster results, and less time will slow things down, but shoot for at least 5 hours/week.

Once you start seeing the results from taking the first few steps, you’ll want to commit more time to it. At least that’s what happened to us :-)