There’s a cliche about health insurance, especially here in the US, that it’s something you absolutely need, but hope to never use.
Crisis communication plans are no different. They serve as your company’s handbook for what your team will do if “things go all catawampus,” as my first boss used to say.
You never want bad things to happen to your business, but the reality is that nobody is immune to catastrophe. Any business, on any given day, could be forced to deal with:
The list goes on, and varies depending on your specific business.
There’s no way around it, any crisis is going to be a massive headache for your team.
But the difference between a massive headache and a disaster that leaves your business limping often comes down to preparation, and ensuring that when the s*** hits the fan, you’re ready to do the right things.
StatusPage.io specializes in helping businesses communicate with their customers during outages.
And with thousands of businesses using their platform, the team at StatusPage.io has learned a few things about what the best companies do when things go wrong.
I’ve asked Steve Klein, one of the company’s co-founders, to share his most valuable takeaways for preparing for, communicating during and recovering from a technical crisis.
Steve will share:
And much, much more.
Every business needs to be prepared for a crisis, so if you don’t have a rock-solid plan in place, you don’t want to miss this one.
GoToWebinar only lets us host 1,000 people, so reserve your spot now.
Head of Marketing, Groove
Date: Tuesday, February 23rd
Time: 2PM EST (45-minute live workshop + live Q&A)
Spots: 1,000 (that’s the maximum that GoToWebinar can hold, so reserve your spot now!)